Website: NEOM
Sectors: Media and Entertainment, Digital and Creative Industries, Technology and Innovation
Services: Strategic Investment, Innovation Incubation, Talent Attraction, Strategic Workshops, Business Model Refinement
We recently embarked on a strategic partnership with MBC, Dubai’s renowned media conglomerate, and NEOM, Saudi Arabia’s ambitious smart city project. This collaboration focuses on fostering innovation and talent in the digital and creative sectors.
Our role in this Special Purpose Vehicle (SPV) partnership is to facilitate groundbreaking ventures, with a vision to establish NEOM as a premier global talent hub. MBC’s vast experience in media, combined with NEOM’s futuristic approach, presents a unique opportunity to advance technological and cultural progress in the region.
Central to our collaboration was the strategic development and modelling for several investment initiatives, most notably the AAA Games Studio project. Our approach involved tackling challenges in strategic planning and portfolio development. Through a series of practical workshops, we helped outline key business model components, including market analysis, cost management, and team coordination.
The establishment of the first AAA Games Studio in the Middle East stands as a hallmark of this partnership, signifying a leap in regional game development and positioning NEOM as a burgeoning hub for digital and creative excellence. Beyond its cultural significance, the studio is poised to drive economic growth and creativity in the region.
The impact of this partnership extends beyond regional boundaries, enhancing NEOM’s global reputation as an innovation hub and attracting international talent. Our strategic workshops laid down a clear, practical roadmap, aligning the visions of various advisors and stakeholders.
This collaborative effort with MBC and NEOM underscores the transformative power of strategic alliances in the tech and creative industries. It highlights how effective collaboration and foresight can lead to significant advancements, positioning NEOM as a beacon of progress and innovation in the global landscape.
