Website: Unilever
Sectors: Consumer Goods, Personal Care, Food & Beverage, Home Care, Health & Wellbeing
Services: Market Analysis; Financial and Commercial Due Diligence; Subscription Model Innovation; Consumer Behavior Insights; Product Lifecycle Management
Our consultancy team played a key role in advising Unilever on their strategic evaluation of emerging subscription-based markets, particularly in the fields of on-demand services and feminine healthcare. This case study focuses on our advisory involvement with specific projects like Rinse and Here We Flo.
Unilever’s objective was to expand its portfolio into new, innovative subscription models that aligned with its core values of sustainability and innovation. Our task was to conduct a detailed assessment of potential subscription services, identifying opportunities that presented both strategic fit and potential for growth.
In the case of Rinse, a leading on-demand laundry and dry cleaning service, we provided insights into the market dynamics and growth potential within the on-demand service sector. Our analysis focused on Rinse’s customer engagement strategies, operational efficiencies, and scalability, evaluating how their business model could integrate within Unilever’s broader portfolio.
Similarly, for Here We Flo, a company specializing in eco-friendly feminine care products, our advisory services delved into the burgeoning market for sustainable healthcare products. We assessed the brand’s market position, consumer appeal, and alignment with Unilever’s commitment to sustainable practices. Our due diligence examined the potential for synergies between Here We Flo’s product line and Unilever’s existing portfolio in personal care.
Our comprehensive financial and commercial due diligence for each potential acquisition included evaluating revenue models, cost structures, financial health, and assessing competitive dynamics, operational capabilities, and cultural fit. This thorough approach ensured Unilever had a holistic view of each acquisition opportunity.
Through our strategic guidance, Unilever was able to make informed decisions about integrating innovative subscription services, enhancing its product range while staying true to its global scale and diverse consumer base. The result was a strengthened Unilever portfolio, enriched with new ventures that bolstered its market position and reinforced its commitment to customer-centric and sustainable business practices.
